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SCENIC BYWAY HAS ‘QR’ CODE

Lets Mobile Phone Users Access Info about Rt. 97

December 2, 2011

NARROWSBURG – Upper Delaware Scenic Byway, Inc. (UDSB) has generated a Quick Response (QR) code to enable mobile phone users to obtain easy access to information about the New York State Route 97.

The QR code will be used in all future UDSB print-based advertisements, and is available to any byway community or business that would like to raise awareness about the state-designated scenic highway corridor.

Member UDSB municipalities are the Village of Hancock in Delaware County, the Towns of Delaware, Cochecton, Tusten, Highland, and Lumberland in Sullivan County, and the Town of Deerpark and City of Port Jervis in Orange County.

A QR code is a two-dimensional matrix barcode comprised of small squares with black and white patterns that is encoded with data. Mobile phones equipped with a camera and reader application scan the QR code image to retrieve the information.

Creative Director Dorene Warner of W Design of Barryville created a mobile landing page for the Upper Delaware Scenic Byway’s new QR code that is formatted to accommodate a variety of layouts for different devices.

As the next phase in embracing modern communications technology, the UDSB, Inc. non-profit organization is applying to the FY 2012 Federal Highway Administration’s National Scenic Byways Program for a grant to pursue an electronic marketing campaign that would include the development of a comprehensive mobile application for the Upper Delaware Scenic Byway.

To request use of the UDSB QR code or free copies of the 20-page travelogue brochure, “Meet Us on the Byway”, call Laurie Ramie at 845-252-3022, e-mail info@upperdelawarescenicbyway.org or visit http://www.upperdelawarescenicbyway.org/.